The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VMLY&R
Client
Title
Category
Award
Points
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Craft / Writing
Points: 45.00
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children
Category: Promotional Items / Booklets / Books / Brochures
Points: 21.00
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation
Category: Direct Marketing
Points: 21.00
Hackwashing
Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client: Lifebuoy
Category: Experiential / Immersive / Events
Points: 9.00
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo
Category: Craft / Use of Technology
Points: 3.00
Meat Tweet
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client: Wendy's
Category: Social Post / Real-time Response
Points: 3.00
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo
Category: Use of Technology
Points: 3.00
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children
Category: Editorial / Books
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Innovation & Transformation / Innovation in Design
Points: 3.00
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation
Category: Physical Items
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Out of Home / Billboards & Transit
Points: 3.00
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks
Category: Events / Stunts / Competitions / In-Person
Points: 3.00
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander
Category: Customer Experience / CX / In-Person
Points: 3.00
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo
Category: Ecommerce
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Responsive Environments
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.00
Born of a Dream
Agency: Scholz & Friends
Client: IWC Schaffhausen
Category: Cinematography / Series
Points: 3.00
Jose Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children
Category: Billboards & Transit / Single
Points: 3.00
Martha Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children
Category: Billboards & Transit / Single
Points: 3.00
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive
Category: Billboards & Transit / Series
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
Who’s Your Cabbie?
Agency: VMLY&R / Dubai
Client: Roads & Transport Authority
Category: Events & Experiential
Points: 3.00
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive
Category: Craft / Photography
Points: 3.00
McDelivery Doorbells
Agency: Scholz & Friends
Client: McDonald's
Category: Broadcast / Series
Points: 3.00
Client:
Wendy's
Title:
Roast Day
Category:
Craft / Writing
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Save the Children
Title:
The Last Possessions
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Direct Marketing
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Lifebuoy
Title:
Hackwashing
Category:
Experiential / Immersive / Events
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Wendy's
Title:
Meat Tweet
Category:
Social Post / Real-time Response
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Save the Children
Title:
The Last Possessions
Category:
Editorial / Books
Award:
2022 Design Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Santander
Title:
We Stand
Category:
Customer Experience / CX / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Ecommerce
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Responsive Environments
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Cinematography / Series
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Save the Children
Title:
Jose Home Office
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Save the Children
Title:
Martha Home Office
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Colgate Palmolive
Title:
Smile always find a way
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Roads & Transport Authority
Title:
Who’s Your Cabbie?
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Colgate Palmolive
Title:
Smile always find a way
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.00